I’m a product design leader who’s built products in every kind of organization: a Fortune 500, my own startup, a national government, and the company behind WordPress.
Highlights
WordCamp US commercial
WordCamp US is the WordPress world’s biggest stage. I directed the first Automattic for Agencies commercial, which ran between sessions and across Automattic’s channels.
Creative DirectionMotion DesignGenerative AI
Automattic for Agencies
Automattic for Agencies is the growth platform for WordPress agencies. I’ve led its design from concept to multi-million dollar revenue in year one.
Zero → OneDesign LeadershipProduct Design
Agencies brand system
The Agencies brand system is the program’s identity, from product UI to WordCamp screens. I set the system that keeps every surface on-brand without me in the room.
Brand DesignDesign Systems
WPUI Lab
WPUI Lab is a design editor where AI agents build with production React components. I built it to make the case for AI-native design, and Automattic formed a working group around it.
Zero → OneGenerative AIFront-End Development